Since 2010, Target has happily hawked Amazon's e-reading wares. The retailer even carved out a branded corner of its online shop only for the Kindle. Now though, that store within a shop is empty and conspicuously missing from Target's virtual shelves is Amazon's entire Kindle line. Sure, a couple of accessories remain, however the readers themselves are gone. What's more, in response to an internal memo obtained by The Verge, the goods would be cease to be restocked on the company's brick and mortar locations starting May 13th. The communique states that, after evaluation, Target "has made the call to now not carry Amazon hardware."
The reasoning behind the banishment isn't clear, however the potential causes are practically endless. Amazon's vast online repository of products, including some grocery items, makes it an immediate competitor of the large box outlet. Target continues to hold the Nook and Kobo e-readers, but those company's don't challenge the retailer. It is also possible that, with mini Apple Stores opening up on its premises, Cupertino put some pressure on track to filter its competitors. It may even be so simple as collapsed contract negotiations, with Target failing to get as big a cut of sales because it wanted or, and this can be a little bit of a stretch, the Minneapolis company can be preparing to launch its own e-reading hardware. Neither Amazon nor Target has responded to our requests for comment at the present.
From WhatNewsToday.net
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