Friday, May 11, 2012

GM Files \'Riviera\' Trademark

The Buick brand have been gaining momentum lately with popular entries just like the Enclave and the LaCrosse. Because the premium marque continues to fill out its lineup with compact entries just like the Encore and the Verano, there's some evidence the emblem may get it's coveted “Riviera” nameplate back, in line with GM Inside News, a General Motors' enthusiast web forum.

From the 1963-99 model years, the Riviera was a halo coupe car for Buick. Trademarking the Riviera name doesn't necessarily mean GM plans on creating a production vehicle or perhaps a concept vehicle for that matter. However, there are some indications that it desires to further expand the Buick lineup - especially to capitalize on growing sales in China, where Buick is among the largest brands.

Two years ago, Buick told us it was considering adding a coupe, convertible and wagon to its lineup.

If those models are still within the cards, it's possible that the coupe/convertible could get the Riviera nod, but we'll just need to be patient.

GM Trademarks Riviera Name For Vehicle Use (GM Inside News)

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From WhatNewsToday.net

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