Samsung's main camera plant in China is being converted to supply high-end mirrorless cameras rather than cheaper compacts. That's a steel-and-concrete sign that the manufacturer is making an attempt to spice up digital imaging profits by specializing in cameras with higher margins, and it implies a degree adaptability that other companies can only dream of. To drive the purpose home, Samsung's imaging chief Han Myoung-sup told the WSJ that "low-end compact camera offerings will gradually be reduced" to make way for the "mirrorless segment." a sensible move? Well, Sammy's latest NX range of interchangeable-lens (ILC) mirrorless models start at around $700, that's not less than twice the going rate for a respectable point-and-shoot. While that higher price point could appear off-putting, demand for mirrorless cameras is de facto expected to blow up by 60 percent this year, in keeping with IDC projections -- while sales of compacts are retreating within the face of ever more powerful smartphone snappers. Ultimately, Samsung's marketing strategy could possibly be excellent news for us end-users too, if a newly expanded NX range brings the entry point for ILCs down by $200 or so -- although which could just be wishful thinking on our part.
From WhatNewsToday.net
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