HP's spent the afternoon here in Shanghai to share some information about its latest products and strategy, and to our delight, there has been one session devoted to "Style Meets Function," within which Vice chairman of commercial Design Stacy Wolff referred to his design philosophy and design goals for the present market. Most notably, we learned that a number of HP's latest laptop designs were in line with the work of its research centers from 11 different cities, and the corporate isn't petrified of admitting that it used consultants for an out of doors perspective besides.
Despite Stacy's upbeat presentation and fascinating stats (apparently nowadays men have a humdrum color preference, from first to fourth favorite: black, gray, blue and white), the inevitable question popped up: One lady expressed her concern that the logo-spanking-new Envy Spectre XT reminded her of the MacBook Air lots, so she wondered if HP's ever worried that Apple might sue.
Stacy kept his initial reply pretty brief:
"i'd return to the TC1000 [Tablet PC] from about 10 years, and that is a tablet. i believe in case you investigate the recent Spectre XT, there are similarities in a fashion, not because of Apple but because of the way technologies developed. Apple may want to think that they own silver, but they do not. Not at all did HP attempt to mimic Apple. In life there are various similarities."
As always, we needed more from the horse's mouth, so we grabbed hold of Stacy right after the session and had a little bit chat over this topic -- you will see the total and surprisingly candid interview after the break.
Going back to that query -- that lady asked you in regards to the similarities with Apple. Surely once you guys contemplate a design, do these red flags not arise? i do know they do not own these items but...
The item is it's good to design what's right, and that's that usually the wedge is the proper solution, silver is the perfect solution. I see numerous differences up to the similarities. i believe anybody that's close enough to the business sees that there are differences inside the design. Ours is rubber-coated on the bottom. We use magnesium; they did not do this -- they use CNC aluminum. We did a broom pattern on our product; they did not. We did a unique type of keyboard execution. We did audio as an element; they did not. So there are numerous things i will be able to list off which might be differences; but when you'll want to study a macro level, there are numerous similarities to everything out there that's an Ultrabook today. It isn't because those guys did it first; it's just that's where the shape factor is leading it.
The object is you should design what's right.
As you handle polymer batteries, the cooling, the processor and the board, all those fit into certain things. If I were to push that forward, i may be a reverse wedge but that wouldn't work, right? So that you ought to variety of handle it. As you visit the back, the most important component now actually is your cooling, right? As you cope with your panel you've got the hinges -- you do a drop hinge. Do they own drop hinge? No.
i believe the article is that we will make a narrative out of it however it doesn't exist. The tale really is how HP's taken the Ultrabook category and moved it forward. HP has now brought audio as an element for the Ultrabook. HP brought unique services to the table. I mean, we just bring a type of a buddy, various things to the market. And again, i believe in case you have a look at it from a surface level, it's probably the opposite direction to observe it.
So that you guys don't run some designs through lawyers?
i believe everybody got wigged out with the full legal action with the Samsung interface and all those pieces. i feel the major thing is that they are a special company and so they service an extra audience, they've got a special OS. We're a Windows ecosystem and we're building a product that's basically genuine to HP. i feel that the struggle is as we, again, drive to that simplicity, the form just becomes one. i do not believe tons of other companies are purposely designing to be copycats. i believe a couple of could be.
In China, maybe.
Yeah. The matter is that once I squeeze the product down from the large guy to the littlest guy, all that emotion and form become flatter and flatter and flatter, and guess what? I'm tapering to front, it becomes a wedge. It is the reality of the shape. Form follows function.
i suspect the general public are watching the black keyboard against the silver body...
Yeah. You understand, the funny thing is that we did that before they did, but nobody gave us credit. It's a type of things. You return many years and also you begin to study what we did in the course of the Pavilion stages, a while ago after we began to try this. Even the chiclet, right? Within the mid-80s we did a chiclet keyboard, but did anybody give us credit? No.
Nor to Sony, either.
Well Sony was actually after us, but certainly, Sony made a big hay in releasing that. But unfortunately, if you happen to come to the table, it's a kind of things that... there is a PR engine at play that's just wonderful.
And fanboys.
What you've is a standard theme of island style keyboard, use of silver, wedge design.
Yeah, fanboys are wonderful, right? You guys gotta be my fanboys, come on. [Laughs] i believe the large thing for me is that we're doing what's right for the shoppers, so some of the things is by going with the isolated island form of keyboard, there's only such a lot of tips on how to do it, right? If I put it on a black surface you'd go, "Oh you didn't copy." If I put it on a silver surface, "Oh you're copying." How can that be? You recognize, it is a change of color, there isn't a intent to imitate or to follow. What you have got is a standard theme of island style keyboard, use of silver, wedge design. So if I measure things on a macro level, well, you already know, maybe you may judge it that way. i do not.
It really is mainly because Apple has so few products and they are put into bigger spotlights than most other products.
Yeah, you understand, it is a struggle once you distill it right down to quite a few things. Again, like I said, with our TC1000 i did not come over to the Cupertino office and say "Hey, this feels like our old tablet. Why did you guys do that?"
[Stacy then addresses a fast question a few Windows 8 rumor before heading out for the shuttle bus.] OK, thanks a great deal, bye guys!
From WhatNewsToday.net
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