Visa Europe is muscling in at the European mobile payments game with V.me. The web service will permit you to store cards from different agencies (including American Express) for payments online and at NFC-enabled cash registers. It's expected to reach within the UK, Spain and France inside the Autumn, but it'll sadly be too late for it to achieve any traction, since we'll have worked out find out how to glue PayTag stickers to our forehead by then.
Visa Europe confirms launch date for V.me digital wallet
WorldPay announced as key UK development partner
London, 30 April 2012 - Visa Europe today confirms that its new digital wallet service, V.me by Visa, will launch to an initial group of customers within the UK, Spain and France in autumn 2012.
Today also sees the announcement of payments processor WorldPay as a key development partner within the delivery of the V.me service within the UK. Further development and launch partners in each market, including banks and retailers, could be announced soon.
The service may be made available through Visa's member banks and should initially be accessed throughout the internet browser on a computer, laptop, tablet or smartphone. Consumers would be capable of put multiple cards into the wallet.
For shops, it offers the chance to streamline the shopper checkout process, driving up conversion rates and shopper satisfaction.
Mariano Dima, Executive Vp of Product and Marketing Solutions at Visa Europe, said: "V.me sits on the heart of Visa's way forward for payments. For the 1st time, consumers and retailers could have a streamlined online checkout experience through an acceptance mark that provides industry-leading security and, when a Visa card is utilized in a V.me wallet, the identical protection and rights that include any Visa card transaction.
"Our intention is that V.me will ultimately have the capacity to incorporate all or any of our new payment technologies, allowing our members to deliver the absolute best payments experience whether face-to-face, online or in a mobile environment. This comprehensive service suite, delivered under the V.me umbrella, will offer a great way to profit from the size, security and reliability of Visa."
WorldPay is providing commercial and propositional insights in order for V.me is designed with a focal point on meeting retailer needs and expectations.
Phillip McGriskin, Chief Product Officer at WorldPay, adds: "Shoppers are driving the demand for less complicated, secure and safe easy methods to pay online. V.me is being developed specifically to deal with those needs. WorldPay has partnered with Visa Europe to verify the proposition matches merchant requirements and is an engaging and practical digital wallet solution in what's fast becoming a crowded marketplace."
E-commerce currently represents 22% of Visa Europe's transactions and grew 44% between 2009 and 2011. The V.me digital wallet service is the natural next step within the development of Visa's e-commerce strategy.
V.me plays a key part in Visa Europe's way forward for payments strategy, reflecting the company's continued commitment to payments innovation and to bringing new services to market that benefit its members and retailers.
From WhatNewsToday.net
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